Everett writes:
You write a lot in your stock book about Value Line and how much you respect their opinion. Yet, you say you like General Motors below $10. Value Line hates it. What gives?Liking General Motors below $10 doesn't mean I'm buying yet. What I've written to subscribers and mentioned in interviews is that The Kelly Letter is watching to buy the stock below $10. Our line in the sand is actually $8.
The lure of General Motors' shares is mainly as a very speculative long-term recovery play at this juncture. Investors already on board here have watched the stock's price plummet to a level not seen in five decades. Historic earnings losses, a sizable cash drain, and a worsening operating climate are only a few of the forces scaring away investors. And with GM's stay in the red probably extending into 2009, the stock will likely plod along at a depressed valuation in the near term. Indeed, the issue currently holds our Lowest rank (5) for relative year-ahead price performance. In addition, the Safety rank is Below Average (4) and the company's Financial Strength rating has fallen two notches, to C+, since our May review. We do believe GM is capable of a turnaround and, thus, foresee better days ahead for these shares. Still, those eager to take advantage of the stock's substantial regression must be willing to face what will likely be a very tumultuous ride.I don't see much difference between my stance and Value Line's.
The company needs to stop burning through its cash. The quarterly depletion is in the $2 billion-$3 billion range. GM has suspended the dividend, which is a necessary move. A 20% workforce reduction and the sale of $4 billion in assets, including the Hummer brand, are also part of the cost-saving blueprint. In all, GM aims to trim its cost structure by $10 billion through 2009.
Further inventory reductions are also likely. Sizable production cuts are already under way and a return to "employee pricing" should help. These discounts provided a sales spark back in 2005 and may do the same this year, though, for now, the timing of the promotion is very limited.
A showroom makeover is a critical piece of a turnaround here. U.S. sales continue to decline, falling 26% in July, to just over 233,300 units, primarily due to sinking demand for SUVs and trucks. GM is stepping up its efforts to get into the fuel-efficient small-car game, including the anticipated 2010 launch of the plug-in hybrid Chevy Volt.