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Home > Articles > The Markets > Markets in Everything: Alcohol Audits

Markets in Everything: Alcohol Audits

Dr. Mark J. Perry

CARPE DIEM
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In most industries, a 20% to 25% loss is enough to put you out of business. In the bar business, such losses are routine. Beer foams up, and there are spills. Bartenders pour a little extra into drinks for bar regulars. Waiters and waitresses discreetly dole out freebies to friends. And more unscrupulous employees flat-out steal while their employers aren't looking.

But Keith Bowler, an "alcohol auditor," says a 25% loss isn't necessary. He says in many cases, he can reduce that to 5%. More business owners are hiring him to do just that as the economy slows down and the expenses of running a business go up.

Bowler, owner of Canadian-based Bevinco, performs "alcohol audits" for bar owners, pinpointing losses and translating the ounces lost into dollars. "Our objective is to show them where they can save money," Bowler said. "A lot of times it can be thousands of dollars."